Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

1)



2)


3)





2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

1)



2)



3)



3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

1) women are stronger than man.

2) women are in control than man.

3) women are more dominant.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

???

5) How do your findings suggest representations of gender have changed over the last 50 years? 

my findings have changed the representations of gender have changed over the last 50 years because in the 80s women were more dominant than men but in the present time men are more dominant than women.

Advertising case study 1 : OMO print advert

Sample questions for Advertising and Marketing

In your Media exams, you are likely to get questions similar to these:

- Why do advertisers use stereotypes? [6 marks]

- Explain how advertisements reflect the historical context in which they were created. [12 marks]

OMO advert: blog tasks

Work through the tasks in this blogpost to make sure you're an expert on this CSP.

1) What year was the advert produced?

it was produced in the year 1955

2) How were women represented in most adverts in the 1950s?

women were presented as house wives in 1955.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?

the heading message and typography promote the omo product by its wuality and hoe well it is made.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

the costume is presented as a cleaners outfit, the make looks like a 1950s makeover, and the placement of the model is her putting her clothes to dry on the clothe hanger.

5) Why is a picture of the product added to the bottom right of the advert?

it's added there because for people who dosen't know what the omo washing up liquid looks like in real life.

6) What are the connotations of the chosen colours in this advert?

the colour scheme looks natural because of the colours red, brown, green, blue  and yellow.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

1. it says how house wife's are stronger then men

2. it shows a quote that says 'that'll shake you, mother!'
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the representation of women is that women are stronger than men, and the stereotype of cleaning.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading of this omo poster is that women are dominant than men.
10) What is the Opposition reading for this advert - how might a modern audience respond to this text and the representation of women here?

the opposition reading of the omo advert is that women are weaker and men are more dominant.
Grade 8/9 extension questions

1) How much do you think things have changed over the last 60 years with regards to representations of women in advertising? Give examples from a variety of adverts

2) Read this Guardian feature on possible law changes with regards to gender representations in advertising. Do you agree with this approach?

3) Now read this Guardian feature entitled 'Mad Men and invisible women'. Why does it suggest the advertising industry has 'failed to move on'? Do you agree? Read some of the comments below the article to get a range of differing views on this topic.

Advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?

I can see the conventions of slogan, central image, backround and logo of coca cola.

2) For each convention, write about how this appeals to a target audience. 

The slogan 'The original taste of christmas' and 'Taste the Feeling' it appeals to the target audience who likes the original taste of the coca cola drink.

The logo coca cola appeals to the target audience who likes sans-serif typography style.

3) What is the USP (unique selling point) of the product and how do you know?

USP of the product coca cola is taste testing and i know this because we can clearly see in this advert that santa claus is drinking the cola.

 Extension task:




USP of the product phone Galaxy S10+
is advertising it to people are persuaded into buying the phone.

Magazines assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Very good understanding of the 12 key magazine conventions 
-some attempt to talk about how Tatler focuses on British values.

EBI:
-You need to be able to say why the producers used the magazine conventions? What is the effect of using this?

-revise the tatler front cover in more detail to explain how it reflects social and cultural issues in Britian
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 2

Q2: 3

Q3: 2

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

No

4) Look specifically at question 2 - pick out three points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.

1) colour pallet
2) Verbal and non verbal codes
3) photographic codes

5) Now look at question 3. Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.

1) The Tatler front cover

2) Fashion & Beauty

3) colour scheme

Tatler CPS work

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the magazine by targeting the richest people in the country who love to shop.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

TATLER

Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

tatler readers think that fashion is important for them because of what there clothing style is and they might spend roughly about £2,670.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?

travel guide, wedding guide, beauty & cosmetic surgery guide, spa guide, watches & jewellery guide and the school guide.

Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? 

sans-serif and serif typography.

2) How do the cover lines appeal to the Tatler target audience?

by telling them interesting facts about the magazine.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

its green and gold which represents wealth and propensity.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)

its made to be a focal point to the audiences eyes aren't bored and just moving on, the interesting costume and make up and interesting body position.

Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)

women and the text is sans 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

it suggests that hey have lots of wealth in their lives.

3) Are there any stereotypes being reinforced or subverted? How? Why?

The stereotype of a powerful blond caucasian women is reinforced in the picture of Georgina Bevan.

4) What would be the preferred and oppositional readings to this cover of Tatler?

The preferred and oppositional reading of the Tatler magazine would be the rich people deny that this is a magazine for the upper class.

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

the aspects of British life is that they like to buy jewlery to make them selfs look more fashionable in their daily lifes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

it represents in the life of Britain by helping them in their lifes to make it easier for them.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

the lower working class because the Tatler front cover shows nice makeup, fancy clothes and ect.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?

they make the working class jealous of what their wearing and what they have.
Grade 8/9 extension tasks

1) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?



2) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

3) What does the costume and make-up in the central image suggest about the character featured on the front cover of the April 2017 edition of Tatler?

4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?

Introduction to Media: Final index

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Denotation and Connotation: Advert analyses (WaterAid)
4) Mise-en-scene: Stranger Things
5) Blog feedback and learner response
6) Camera shots photo storyboard (photos and captions) (not completed sadly)
7) Camerawork and editing blog tasks
8) October assessment – feedback and learner response
9) Reception theory – Harry Brown trailer analysis
10) Audience effects theory - Blue Planet analysis
11) Industries - Ownership and control (Facebook and Instagram)
12) Audience and Industry - impact of internet essay
13) Film Industry: Introduction to Marvel
14) Film Industry: Doctor Strange
15) Film Industry: I, Daniel Blake
16) Audience and Industry internet essay - feedback and learner response
17) Representation: Kidulthood film poster analysis
18) January assessment learner response

January assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential)

Q3) you need to apply the reception theory when you analyse the advert.

Q4) This is a company that have used vertical integration.

Q6) revise both csps in detail.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 1
Q2: 0
Q3: 1
Q4: 0
Q5: 1
Q6: 0

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

yes for question 2, 4 and 5

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?

kind of but yes.

5) Now look at question 4. Write a definition of vertical integration to revise this key industry terminology.

the combination in one firm of two or more stages of production normally operated by separate firms.

6) Finally, look at your 20-mark essay - question 6. Write a four-paragraph essay plan for this question, using the suggested answers in the mark scheme to help you. Use this format:

Paragraph 1: 
Paragraph 2:
Paragraph 3:
Paragraph 4: