Reception Theory

1) What is the preferred reading of a media text?

Dominant, or Preferred Reading - how the producer wants the audience to view the media text. Audience members will take this position if the messages are clear and if the audience member is the same age and culture; if it has an easy to follow narrative and if it deals with themes that are relevant to the audience.

2) What is the oppositional reading of a media text?

Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with.

Re-watch the trailer for the film Harry Brown:

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The Harry Brown trailer positions to the audience by the teenagers asulted him and his whole family 

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people might reject this because maybe thats not what violence is to them and it might not be suitable for them at very young age.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

Preferred

McDonald's gives you a preferred reading of a big mac because so they can advertise the customers the brand new mcdonalds meal.

6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.

Preferred

The Bowl Foodie gives you a preffered reading of a bowl of noodles because then they can advertise their local customers to order a nice bowl of noodles.

Extension task: 

Watch the rest of the Plan B TEDx lecture about his plan to help disadvantaged young people through film and music. Q)Do you agree that he presents a positive view of young people?

I agree with his positive note because he guide's us through negative things which will happen in the future e.g. Youth,Fights and illegal items we should not buy ever of the internet. He always tells us to stay in school and always tells us to stay wealthy in the future of our lives so i agree with the positive view on young people.