Film Industry: Doctor Strange

1) List the companies involved in the creation of Doctor Strange. 

The companies involved in the creation of Doctor Strange are: 

Marvel cinematic universe (MCU), Disney, Walt Disney Studios.

2) What is conglomerate ownership and how does it link to Doctor Strange?

A conglomerate ownership is a corporation made up of different, independent businesses. It links to Doctor Strange because Doctor Strange is a part of the MCU (Marvel Cinematic Universe) by Marvel Studios, which is owned by The Walt Disney Company. These companies worked with Walt Disney Studios Motion Pictures to produce the film.

3) Who regulates the film industry in the UK?

The film industry in the UK is regulated by the British Board of Film Classification (BBFC).

4) What age rating was Doctor Strange given? Why?

Doctor Strange was given the age of 13 because contains themes of violence.

5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.

1.Trailers

2.Posters

3.Share on social media

6) Analyse the film trailer for Doctor Strange. What aspects of the trailer tell you this is a big-budget blockbuster movie?

It's filmed in China which means it has a big budget it has high resolution and was done with many effects and has famous actors such as Benedict cumberbatch,
Elizabeth Olsen, Benedict Wong.

7) What was the production budget for Doctor Strange and how much did it make at the box office?

The budget for Doctor Strange was 165 million USD, and $232 million domestic and $335 million foreign, with another $109 from China for a total of $677 million.

8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?

I would defiantly consider Doctor Strange a successful movie because of how well the blockbuster movie was filmed in china 

Audience essay feedback and learner response

1) Copy and paste your feedback from the email in full - WWW, EBI and LR.

WWW:

·         An ability to write a sustained essay that argues a viewpoint e.g. a clear introduction and conclusion which responds to the statement

·         Some examples provided on how the internet has effected the music industry. For example, the types of applications where consumers can use the internet to access their music e.g. Apple Music, Tidal and Spotify

EBI:

·         Lacking specific subject terminology to your writing look back at planning sheet and GLoW to see what terminology you can include

2) What was the word count for your essay?

471 words3) What was your strongest paragraph? Why do you think it was better than others?

My strongest paragraph was the music industry paragraph because I used examples of apps such as Spotify and Apple Music to support my point. I also explained how the creation of the internet has changed the way that consumers listen to music.

4) What was your weakest paragraph? Why do you think it wasn't as good as others?

I think my weakest paragraph is film and TV industry because I didn't expalin in detail how the film industry as changed. I also didn't use specific subject terminology.

5) How can you improve your extended writing in GCSE Media Studies in future?

I can improve my extended writing by answering the question in more detail and using a lot more subject specific terminology.   
 6) Write ONE thing you have learned about the internet, audience and industry from completing this essay.

I learned that the creation of the internet has changed many industries and how consumers and audiences used the industry products. The internet has changed the world and our daily lives. 

Film indstries: Marketing - Marvel Cinematic Universe

Why does Hollywood keep making sequels?

 


Film Industry: Marvel Cinematic Universe blog tasks

Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article:

1) How many films are there in the Marvel Cinematic Universe (MCU)?

There are 22 films in the marvel cinematic universe

2) How much money have the MCU films made in total so far?

They raised over $18.2bn (£13.7bn)

3) Why did Marvel create the Avengers films?

Because marvel got bankruptcy in 2007 so they were running low on money
so the only option to make more money is to create the avengers franchise to
gain the money back from there bankruptcy.

4) What will Phase Four of the Marvel Cinematic Universe involve?

it will involve The avengers franchise, spider man movie and blockbuster movies.
5) What will happen with Doctor Strange and who is the main star?
f
Benedict cumberbatch is the main star of doctor strange and strange wont be appearing in
the Avengers films anymore because he was killed by Thanos in Avengers endgame.

6) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Marvel has licensed the rights to Spider-Man to Sony for nearly two decades, an agreement they forged prior to Disney's $4 billion

7) Which company owns the rights to the Fantastic Four and the X-Men?

Disney's $71.3 billion acquisition of 20th Century Fox means, among other things, that Marvel will now own the rights to 

8) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney?

They announced that they will release marvel tv series for the television such as Thor disney+ and more to it

Industry and audience power essay

Essay question: “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

Word count: 500-800 words

Introduction:

I agree with this statement that the internet has given audiences more power than they’ve ever had. The internet allows consumers to engage directly with the media more than ever before. The internet has provided a platform where consumers can give their opinions and decide the success or failure of media products, such as TV shows, films and music.

Music industry:

The music industry has changed drastically since the rise of the internet. With the use of the internet audiences can access music immediately on the devices. Now millions of songs are available to people around the world on the internet. Furthermore, platforms like Spotify, Apple Music and Tidal allow people to listen to music whenever they want, wherever they are. Therefore, the internet has made consumers’ access to music much easier and more convenient. The internet has inspiring people to make bands such as rock&roll, Jazz, bedroom bands, marching bands and metal bands.

Film and TV Industry:

The creation of the internet has also changed how TV shows and films are now enjoyed by consumers. With internet people can now stream and watch shows on demand whereas before they were only watched on the TV. Also, apps like Netflix and NowTV allow billions of people to watch thousands of different shows and films with just the tap of a screen. In 1888 films were recorded from traditional cameras and old phone cameras and ect.

Newspaper Industry:

In the early 17 hundreds people used to read newspapers so then people knows what is going on around the world but now since 2015 people started reading the news online and researching about that kind of news and what is means. Citizen Journalism is the collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet and its given more power to the audience to report the news by recording the evidence and sending it to the news reporters. Fake news is when people make a click bated news on a program and creating a fake news site and people easily fall for it which makes it bad for people when they are excited to see new news about the world, environment and their society. There are no problems or concerns about Citizen journalism because they take care of who is creating fake news and fake news sites.

Conclusion:

I have answered all of the questions of the best of my ability and made a clear conclusion and I have demonstrated everything about why the internet is more powerful because of how its changed over the years of the internet’s release to the public and access to the internet.

Industries: Ownership and control

Notes

Industries: recap

Industries are the producers, the companies that produce (make) and distribute the media product. 

Industries have a strong interest in who their Target Audience is so that they can best appeal to them. 

Some companies dominate the industry which means they own more of the content and therefore make more money (revenue).

Vertical integration

Vertical integration is when one conglomerate owns different companies in the same chain of production.

E.G Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit.

Horizontal integration

Horizontal integration is when one company buys other companies at the same level of distribution.

E.G Facebook acquired Instagram in 2012 (at a cost of $1 billion) so that they could cancel out the competition by making money from both.

Horizontal integration allows companies to widen their audience and find other ways to make money.

Synergy

Synergy is when a company creates a brand that can be used across different media products and platforms.

E.G Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events.

Ownership and control: blog task

Read this article from Recode about Facebook’s acquisition of Instagram and complete the tasks below:

1) Why did Facebook buy Instagram for $1bn in 2012?

They brought Instagram because so they could have have more profit and revenue for their company

2) What are the benefits for media companies of vertical integration?

The benefits of media companies that have vertical integration are making profits

3) What are the benefits for media companies of horizontal integration?

The benefits of media companies that have horizontal integration are making revenue

4) What is a subsidiary?

A subsidiary company is the one that is controlled by another company, better known as a parent or holding company. The control is exerted through ownership of more than 50% of the voting stock of the subsidiary. Subsidiaries are either set up or acquired by the controlling company.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

facebook,instagram and snapchat.

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

1) SKY

2) star wars movies

3) marvel

4)Avatar

5)deadpool

6)modern families 

7) simpsons

8) ABC
9) Lucasfilm
10) The History Channel

7) Why did Disney buy Fox - what are the benefits?

According to Disney's CEO Bob Iger, the idea of purchasing Fox's assets came after Disney acquired majority control of the streaming company BAMTech with anticipation to develop its own streaming service (which would eventually be called Disney+, launched in November 2019).

Audience Effects Theory

1) Write a definition of a passive audience:
A passive audience is an audience that watches an event but do not  actively respond to it.

2) Write a definition of an active audience: 
An active audience is a audience who are engaged and interested in the event that they are watching. Active audiences form their own opinions and messages about what they're watching. 

3) Write a definition of the hypodermic needle theory: 
The hypodermic needle theory is that suggests messages are directly passed from the media to the passive audiences brains. This theory was created from the fear of mass media's power over the people's lives.

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

a)Jay Blumler created a book and highlighted his own words in the book and analysed it which was amazing.

b)Elihu Katz theorised many of the authors books and did theory's on many other stuff.

INFORMATION/SURVEILLANCE:  
 > Why: A way to learn something new and educate yourself such as books, documentaries, the weather and the news.

IDENTITY:

 > Why: A way to personally relate to something on screen and see similarities to your life. 

DIVERSION/ENTERTAINMENT: 

 > Why: A way to escape from your own reality and life and distract yourself with something else that entertains you.

RELATIONSHIPS:

 > Why: becoming attached to something and forming a relationship such as characters in a tv show because you watched their life and got to know them.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The elements of the blue planet trailer is that they show how the earths ocean has changed over the years.

Extension: To take this further, select a media text of your own choice, embed it in your blog and write another detailed paragraph analysing the audience pleasures in that product.

Reception Theory

1) What is the preferred reading of a media text?

Dominant, or Preferred Reading - how the producer wants the audience to view the media text. Audience members will take this position if the messages are clear and if the audience member is the same age and culture; if it has an easy to follow narrative and if it deals with themes that are relevant to the audience.

2) What is the oppositional reading of a media text?

Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with.

Re-watch the trailer for the film Harry Brown:

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The Harry Brown trailer positions to the audience by the teenagers asulted him and his whole family 

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people might reject this because maybe thats not what violence is to them and it might not be suitable for them at very young age.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

Preferred

McDonald's gives you a preferred reading of a big mac because so they can advertise the customers the brand new mcdonalds meal.

6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.

Preferred

The Bowl Foodie gives you a preffered reading of a bowl of noodles because then they can advertise their local customers to order a nice bowl of noodles.

Extension task: 

Watch the rest of the Plan B TEDx lecture about his plan to help disadvantaged young people through film and music. Q)Do you agree that he presents a positive view of young people?

I agree with his positive note because he guide's us through negative things which will happen in the future e.g. Youth,Fights and illegal items we should not buy ever of the internet. He always tells us to stay in school and always tells us to stay wealthy in the future of our lives so i agree with the positive view on young people.

October assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Q1. correct 

Q2. wrong no feedback 

Q3. Nothing to do with the advert in this question 

Q4. Not specific 

Q5. More about font size and colour 

Q6. no feedback 

Q7. Not relevant

Q8. Not quite

Q9. poor way to begin an answer analyse water aid advert in more detail

total mark:4/25   Grade: U

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 1 mark

Q2: 0 marks

Q3: 0 marks

Q4: 0 marks

Q5: 1 mark

Q6: 1 mark

Q7: 1 marks

Q8: 0 marks

Q9: 0 marks

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

Yes i think

4) Identify one of your stronger questions. Why did you do better on this question?

Q5 because of how i explained what the film poster is about.

5) Identify one of your weaker questions. Why did you score lower on this particular question?

The 'briefly explain' Questions.

6) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer of at least three paragraphs. 

● Excellent knowledge and understanding of the
theoretical framework, demonstrated by
consistently effective explanation of why
advertisers use children.

● Consistently appropriate and effective
reference to the Water Aid advert.

● Consistently appropriate and effective use of
media terminology throughout.

Camerawork analysis

1) Pick three camera shots and explain the effect they have on the audience.

1.over the shoulder.

2.close up.

3.far shot.

2) Pick two camera angles and explain the effect they have on the audience.

1.The over the shoulders effect on the audience is when the doctor blocks Dalek's laser signals.

2.The close up effect on the audience is when she is confused about what kind of noise was that.

3) Analyse the camera movement at two key points in the clip and write about why the director chose to use that camera movement.

The camera movement far shot in two key points are point of view and focus the director chose these camera angles so that way the the doctor who series is more interesting and eye-catching.

Mise-en-scene Stranger Things analysis

The lighting at the beginning is flickering and there's a guys wearing a science costume running to a elevator and then he gets eaten by the demon. After that there are around 4 boys playing a classic game. And then they go outside so their costumes are made out of leather outside lighting is normal and its set at a house in the middle of the forest and then they go on their bikes and go to a place.

October 2019 - Blog feedback and Learner Response

Georgi GCSE Media blog feedback – October 2019

Work expected:

·         Introductory questions

·         Key Concepts film poster analysis

·         Denotation and connotation

Post this in a new blogpost on your Media blog called ‘October 2019 - Blog feedback and Learner Response’ then complete the LR tasks/questions below.

WWW:

·         Some level of detail for your Key Concepts film poster analysis blog post

·         Majority of work submitted and published on blog

·         Building the confidence to contribute in lessons

EBI:

·         Complete all work to the best of your ability. Adding extra detail and writing in full sentences is crucial to succeeding in this subject

·         Overall written literacy could be improved (SPaG)

·         Add Media terminology when you are analysing a product

LR:

Complete and improve the following work urgently. See below of what is missing:

1. Denotation and Connotation blog posts need more detail. Try to analyse both adverts further. Remember:

Denotation – What can you see? Try and list as many things as possible

Connotation – What does it suggest? Try to include as much inference as possible

Analysis – How does it appeal to the target audience? Why did the producers do this?