music video: One Direction - History

Industry

1) How were One Direction formed and how is this reflected in the music video for History?

One Direction are an English-Irish pop band forming during Series 7 of hit show X Factor and going on to come third.

2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)

Vertical integration is a strategy whereby a company owns or controls its suppliers, distributors, or retail locations to control its value or supply chain.

3) What is horizontal integration? (See link above for help again!)

Horizontal Integration is where an organisation develops by buying up competitors in the same section.

4) How has technological convergence changed the way audiences consume music videos?

Social media has had a huge impact on music.

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.




Audience

1) What is the main One Direction audience - demographics and psychographics?

adolescent girl

2) What audience pleasures are offered by the music video for History?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

4) What is nostalgia and why is it a key audience pleasure for the History music video?

a sentimental longing or wistful affection for a period in the past.

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?