Music videos give the perception of the song, and a lot of people like to see what artists are coming up with for their song rhythm, idea of the song, etc.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
New recording technology, new musical technology and new listening technology has meant that the way of music has been changed completely.
3) What is P2P and why did it cause huge problems for the music industry?
Illegally downloading music continues to cause a loss of profits and jobs.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why?
In short, the Internet has changed the music industry in both positive and negative ways.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
The Sheffield based band gave their songs away for free by posting them on MySpace and the name Arctic Monkeys began to spread on chatroom across the internet.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
The band have headlined at the Glastonbury Festival twice, in 2007 and again in 2013.
4) How has technological convergence changed the music industry?
Convergence has had a great impact on how audiences access, listen and use music.
5) Has the internet been a positive or negative development for traditional record companies? Why?
While the Internet has made music more accessible to the public (and made it more difficult for artists to make money), it also happens to be an incredible tool that enables independent musicians to find a global audience without the help.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
As a result of Arctic Monkeys' audience being predominantly young, many will listen to their music as they are able to easily relate to the lyrics.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Audience pleasures would include diversion
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
a sentimental longing or wistful affection for a period in the past.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
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