music video: introduction

1) What are the key conventions of music video?

• The style (performance, concept, narrative)
• The camera.
• The editing techniques (transitions, fast, slow)
• The sound effects (non diegetic, diegetic)
• Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?

the relationship between texts, especially literary ones.

3) When did music videos first become a major part of the music industry?

it was first popular in the late 1960s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" by The Buggles and beginning an era of 24-hour-a-day music on television.

5) How are music videos distributed and watched in the digital age?

Digital music distribution works much the same, just on a different platform.

6) Why was piracy (illegal downloading on the internet) a problem for the music industry?

7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.

The industry has three strategies at its disposal

8) What is digital convergence?

The term digital convergence means the ability to view the same multimedia content from different types devices.