Zoella (Year 1)

 1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?

she has over 11.2 million subscribers on YouTube currently.

2) What is convergence?

the process or state of converging.

3) What are Zoella's videos about? Find five video titles and write them here:

1) Ultimate Pizza Taste Test With Mark | Zoella.

2) Huge American Haul (Ulta Beauty, Bath & BodyWorks, Glossier & Duane Reade) | Zoella.

3) HUGE Summer Primark Haul | Zoella.

4) Huge Drugstore/High-Street Haul & First Impressions | Zoella.

5) Cringing At Old Embarrassing Photos | Zoella.

4) What are the codes and conventions of vlogging videos?

5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

Industries

1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)

Zoella makes money by making videos for her fans everyday daily.

2) What is a digital influencer? Why is Zoella considered a digital influencer?

Zoella is considered a digital infuencer for her make up and diy videos on youtube.

3) Why do companies want to place their products in Zoella's videos?

So then she can continue her career of make up and diy vids. 

4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?

so then youtube themselfs can put her videos on their trending page so then she can get noticed and get her vidoes watched from time to time.

5) How has Zoella moved into a more traditional media landscape in recent years?

By

Audience

1) Who is the target audience for Zoella's channel?

young women.

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 

by zoella doing make up vids she motivates her audience of young women to keep going.  

3) What audience pleasures are provided by Zoella's videos and associated products?

not sure.

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?

Preferred (people who love Zoella):

Oppositional (people who hate Zoella):

5) Why has Zoella been criticised by some people?

by insulting about her looks.

Representations

Read this Independent article arguing Zoella is a bad role model for young women.

Next, read this Independent article arguing the opposite. 

1) What is your opinion on this debate - is Zoella a positive role model for young women?

in my opinion zoella aka zoe sugg can be a really fantastic role model to encourage fangirls to keep their carrer going for a log time.

2) What representations of women are provided by Zoella?

positivity and excitement.

3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?

its more positive because she gives excitement to the fans and the world.

4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?

its the real zoe sugg because she does of diy pranks and ect.

5) What criticisms could be levelled at the representation of Zoella? 

the criticisms could be levelled by zoella hater violating her on Instagram and other social medias.