1) What does intertextuality refer to in Media Studies? [2 marks]
Definition-The term Intertextuality refers to the process of creating references to any kind of media text via another media text.
2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]
The OMO advertisment reflects on the social and historical context by telling them how it first began from the victorian era.
3) How do advertisements reinforce and challenge stereotypes in the media?
advertisers reinforce it by doing the stereotype and doing it originally.
Answer with reference to the NHS Blood and Transplant online advertising campaign Represent. [12 marks]
