Advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?

I can see the conventions of slogan, central image, backround and logo of coca cola.

2) For each convention, write about how this appeals to a target audience. 

The slogan 'The original taste of christmas' and 'Taste the Feeling' it appeals to the target audience who likes the original taste of the coca cola drink.

The logo coca cola appeals to the target audience who likes sans-serif typography style.

3) What is the USP (unique selling point) of the product and how do you know?

USP of the product coca cola is taste testing and i know this because we can clearly see in this advert that santa claus is drinking the cola.

 Extension task:




USP of the product phone Galaxy S10+
is advertising it to people are persuaded into buying the phone.

Magazines assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Very good understanding of the 12 key magazine conventions 
-some attempt to talk about how Tatler focuses on British values.

EBI:
-You need to be able to say why the producers used the magazine conventions? What is the effect of using this?

-revise the tatler front cover in more detail to explain how it reflects social and cultural issues in Britian
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 2

Q2: 3

Q3: 2

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

No

4) Look specifically at question 2 - pick out three points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.

1) colour pallet
2) Verbal and non verbal codes
3) photographic codes

5) Now look at question 3. Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.

1) The Tatler front cover

2) Fashion & Beauty

3) colour scheme

Tatler CPS work

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the magazine by targeting the richest people in the country who love to shop.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

TATLER

Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

tatler readers think that fashion is important for them because of what there clothing style is and they might spend roughly about £2,670.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?

travel guide, wedding guide, beauty & cosmetic surgery guide, spa guide, watches & jewellery guide and the school guide.

Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? 

sans-serif and serif typography.

2) How do the cover lines appeal to the Tatler target audience?

by telling them interesting facts about the magazine.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

its green and gold which represents wealth and propensity.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)

its made to be a focal point to the audiences eyes aren't bored and just moving on, the interesting costume and make up and interesting body position.

Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)

women and the text is sans 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

it suggests that hey have lots of wealth in their lives.

3) Are there any stereotypes being reinforced or subverted? How? Why?

The stereotype of a powerful blond caucasian women is reinforced in the picture of Georgina Bevan.

4) What would be the preferred and oppositional readings to this cover of Tatler?

The preferred and oppositional reading of the Tatler magazine would be the rich people deny that this is a magazine for the upper class.

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

the aspects of British life is that they like to buy jewlery to make them selfs look more fashionable in their daily lifes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

it represents in the life of Britain by helping them in their lifes to make it easier for them.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

the lower working class because the Tatler front cover shows nice makeup, fancy clothes and ect.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?

they make the working class jealous of what their wearing and what they have.
Grade 8/9 extension tasks

1) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?



2) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

3) What does the costume and make-up in the central image suggest about the character featured on the front cover of the April 2017 edition of Tatler?

4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?